CSR Initiatives

Management and sustainability

Management philosophy & CSR

Our top priority commitment About Musashi Paint Management philosophy & CSR CSR initiatives - Beyond CSR -
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Management Philosophy

A management philosophy is the basic policy regarding a company’s business activities, formulated by the business owner. It describes the ideal state of the company.
We believe that a company will grow when all employees work together to move in the same direction, regardless of their job descriptions. We practice “philosophical management” at our group.

Management Philosophy

The Musashi Paint Group will develop　and supply original products in an effort　to contribute to society and generate benefits for customers, raw material　suppliers, shareholders, and employees,　as well as nurture each and every one of　the employees from both an intellectual and physical perspective so that they　can work together with pride.

In addition to our management philosophy, our group has a “company policy” that indicates the direction of management, and “company philosophy” that indicate the philosophy and mindset that all employees should have.

Company Policy

Generating ideas through　technology and sincerity

Company Philosophy

1. We must appreciate the opportunity to serve customers with care, kindness, and sincerity.
1. We must respect and love our company, and be interested in its work.
1. We must understand our company’s objectives and devote ourselves to achieving them.
1. We must make a clear distinction between our professional and private affairs in a responsible manner.
1. We must follow the rules, obey orders, and respect senior staff members.
1. "We must think rationally, make appropriate judgments, and take proper measures."
1. We must continuously put safety first and prevent accidents.

Instilling our management philosophy

There are 7 company philosophies as shown on the left page, and we have 49 articles that elaborate on the company philosophy to help employees understand them better.

The management philosophy, company policy, company philosophy, and supporting articles are consolidated in the booklet “musashi color” which was issued in 2015 and distributed to all employees. We instill our management philosophy across the group, such as translating the “musashi color” to the local languages of our overseas sites and chanting them during morning assemblies.

musashi color

Management philosophy penetration project “NIJI project”

We launched the “NIJI project” in 2020 to spread our management philosophy across the group. We had different projects to achieve similar goals, so we have completely renewed the project team with representatives from each site to get the entire group involved from new perspectives.

Examples of NIJI cards

Activities include “NIJI cards” used to send recognition and appreciation to others; “Poster contests” for artwork that best depicts our management philosophy (all employees and their families are eligible to participate); and the distribution of the “NIJI Poster Portfolio” of these contest posters.

For 2024, the project team is currently planning group-wide activities to encourage all group companies to align their mindsets and collaborate together as one team. The NIJI project team aspires to foster a culture where our management philosophy is naturally instilled while having fun taking part in these activities.

Employees and group companies that significantly contribute to the group by practicing our management philosophy are selected as candidates by site or department managers. Top contributors are awarded for their great performance. (Refer to p. 30)

Examples of NIJI posters

Management philosophy & CSR

At a lecture at The Nikkei SDGs Forum Symposium held on December 5, 2023, Professor Kameyama of The University of Tokyo explained, “Although the word ‘sustain’ which is the root word for ‘sustainability’ is often translated as jizoku in Japanese, it actually means to continuously support something from below so that it would not fall down.” This describes the essence of business activities. For a company to be able to continue doing business, it is critical to conduct sustainable management. For our group, CSR activities function as “guideposts” to achieve sustainable management.

CSR activities in our group

As mentioned in page 11, we practice “philosophical management” at our group.

We had the management philosophy, company policy, company philosophy, and purpose laid out before we started CSR activities. Our group’s employees value these ways of thinking.

However, these documents are written rather conceptually, so we felt the need to translate these concepts into practical initiatives to bridge them to sustainable management. CSR activities were implemented to achieve our philosophies and concepts. The relationship between our philosophies and concepts are represented below.

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